[vc_row][vc_column][dfd_spacer screen_wide_spacer_size=”70″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″][dfd_heading style=”style_05″ subtitle=”” delimiter_settings=”delimiter_style:solid|delimiter_width:80|delimiter_height:1″ undefined=”” title_font_options=”tag:h4″ subtitle_font_options=”tag:div”]

External Environment

[/dfd_heading][dfd_spacer screen_wide_spacer_size=”70″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″][vc_column_text]There are a variety of external elements influencing a company at any time. We can distinguish economic, demographic, political/legal, sociocultural, technological, sustainable physical, and global elements. (see figure below)[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1589762230866{margin-top: 80px !important;}”][vc_column]

Sustainable Physical Economic Technological Global Political/Legal Sociocultural Demographic [/vc_column][/vc_row][vc_row][vc_column width=”1/4″][dfd_pricing_block title=”Economic” subtitle=”” currency_symbol=”” payment_amount=”” time_interval=”” icon_type=”custom” content_description=”” values=”%5B%7B%22feature_style%22%3A%22text_only%22%2C%22label%22%3A%22Inflation%20and%20interest%20rates%22%2C%22type%22%3A%22dfd_icons%22%2C%22icon_dfd_icons%22%3A%22dfd-socicon-icon-ios7-cart%22%7D%2C%7B%22feature_style%22%3A%22text_only%22%2C%22label%22%3A%22GDP%22%2C%22type%22%3A%22dfd_icons%22%2C%22icon_dfd_icons%22%3A%22dfd-socicon-icon-ios7-cart%22%7D%2C%7B%22feature_style%22%3A%22text_only%22%2C%22label%22%3A%22Savings%20rate%2C%20Purchasing%20Power%20%22%2C%22type%22%3A%22dfd_icons%22%2C%22icon_dfd_icons%22%3A%22dfd-socicon-icon-ios7-cart%22%7D%2C%7B%22feature_style%22%3A%22text_only%22%2C%22label%22%3A%22Unemployment%20rates%2C%20disposable%20income%22%2C%22type%22%3A%22dfd_icons%22%2C%22icon_dfd_icons%22%3A%22dfd-socicon-icon-ios7-cart%22%7D%5D” button_text=”” feat_mark_text=”” general_top_offset=”30″ general_bottom_offset=”15″ delimeter_style=”none” symbol_size=”25″ amount_size=”55″ interval_size=”25″ price_letter_spacing=”-4″ delimiter_feature_style=”none” icon_feature_size=”14″ feature_top_bottom_offset=”19″ style=”style-01″ show_icon=”enable_icon” undefined=”” title_font_options=”tag:div” icon_feature_color=”#8224e3″ icon_image_id=”8548″ icon_size=”64″ tutorials=””][/vc_column][vc_column width=”1/4″][dfd_pricing_block title=”Political/legal” subtitle=”” currency_symbol=”” payment_amount=”” time_interval=”” icon_type=”custom” content_description=”” values=”%5B%7B%22feature_style%22%3A%22text_only%22%2C%22label%22%3A%22Political%20ideology%2C%20Voting%20System%22%2C%22type%22%3A%22dfd_icons%22%2C%22icon_dfd_icons%22%3A%22dfd-socicon-icon-ios7-cart%22%7D%2C%7B%22feature_style%22%3A%22text_only%22%2C%22label%22%3A%22Political%20Institutions%2C%20philosophies%20%22%2C%22type%22%3A%22dfd_icons%22%2C%22icon_dfd_icons%22%3A%22dfd-socicon-icon-ios7-cart%22%7D%2C%7B%22feature_style%22%3A%22text_only%22%2C%22label%22%3A%22labor%20laws%2C%20business%20laws%2C%20antitrust%20laws%22%2C%22type%22%3A%22dfd_icons%22%2C%22icon_dfd_icons%22%3A%22dfd-socicon-icon-ios7-cart%22%7D%2C%7B%22feature_style%22%3A%22text_only%22%2C%22label%22%3A%22Taxation%22%2C%22type%22%3A%22dfd_icons%22%2C%22icon_dfd_icons%22%3A%22dfd-socicon-icon-ios7-cart%22%7D%5D” button_text=”” feat_mark_text=”” general_top_offset=”30″ general_bottom_offset=”15″ delimeter_style=”none” symbol_size=”25″ amount_size=”55″ interval_size=”25″ price_letter_spacing=”-4″ delimiter_feature_style=”none” icon_feature_size=”14″ feature_top_bottom_offset=”19″ style=”style-01″ show_icon=”enable_icon” undefined=”” title_font_options=”tag:div” icon_feature_color=”#8224e3″ icon_image_id=”8540″ icon_size=”64″ tutorials=””][/vc_column][vc_column width=”1/4″][dfd_pricing_block title=”Demographic” subtitle=”” currency_symbol=”” payment_amount=”” time_interval=”” icon_type=”custom” content_description=”” values=”%5B%7B%22feature_style%22%3A%22text_only%22%2C%22label%22%3A%22Population%20Age%2C%20Structure%22%2C%22type%22%3A%22dfd_icons%22%2C%22icon_dfd_icons%22%3A%22dfd-socicon-icon-ios7-cart%22%7D%2C%7B%22feature_style%22%3A%22text_only%22%2C%22label%22%3A%22Geographic%20Distribution%2C%20Ethnic%20Mix%22%2C%22type%22%3A%22dfd_icons%22%2C%22icon_dfd_icons%22%3A%22dfd-socicon-icon-ios7-cart%22%7D%2C%7B%22feature_style%22%3A%22text_only%22%2C%22label%22%3A%22Income%20Distribution%2C%20Migration%22%2C%22type%22%3A%22dfd_icons%22%2C%22icon_dfd_icons%22%3A%22dfd-socicon-icon-ios7-cart%22%7D%5D” button_text=”” feat_mark_text=”” general_top_offset=”30″ general_bottom_offset=”15″ delimeter_style=”none” symbol_size=”25″ amount_size=”55″ interval_size=”25″ price_letter_spacing=”-4″ delimiter_feature_style=”none” icon_feature_size=”14″ feature_top_bottom_offset=”19″ style=”style-01″ show_icon=”enable_icon” undefined=”” title_font_options=”tag:div” icon_feature_color=”#8224e3″ icon_image_id=”8542″ icon_size=”64″ tutorials=””][/vc_column][vc_column width=”1/4″][dfd_pricing_block title=”Technological” subtitle=”” currency_symbol=”” payment_amount=”” time_interval=”” icon_type=”custom” content_description=”” values=”%5B%7B%22feature_style%22%3A%22text_only%22%2C%22label%22%3A%22Innovations%22%2C%22type%22%3A%22dfd_icons%22%2C%22icon_dfd_icons%22%3A%22dfd-socicon-icon-ios7-cart%22%7D%2C%7B%22feature_style%22%3A%22text_only%22%2C%22label%22%3A%22R%26D%20%22%2C%22type%22%3A%22dfd_icons%22%2C%22icon_dfd_icons%22%3A%22dfd-socicon-icon-ios7-cart%22%7D%2C%7B%22feature_style%22%3A%22text_only%22%2C%22label%22%3A%22New%20Technologies%20%22%2C%22type%22%3A%22dfd_icons%22%2C%22icon_dfd_icons%22%3A%22dfd-socicon-icon-ios7-cart%22%7D%5D” button_text=”” feat_mark_text=”” general_top_offset=”30″ general_bottom_offset=”15″ delimeter_style=”none” symbol_size=”25″ amount_size=”55″ interval_size=”25″ price_letter_spacing=”-4″ delimiter_feature_style=”none” icon_feature_size=”14″ feature_top_bottom_offset=”19″ style=”style-01″ show_icon=”enable_icon” undefined=”” title_font_options=”tag:div” icon_feature_color=”#8224e3″ icon_image_id=”8547″ icon_size=”64″ tutorials=””][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][dfd_pricing_block title=”Global” subtitle=”” currency_symbol=”” payment_amount=”” time_interval=”” icon_type=”custom” content_description=”” values=”%5B%7B%22feature_style%22%3A%22text_only%22%2C%22label%22%3A%22Important%20Political%20events%2C%20global%20trends%20%22%2C%22type%22%3A%22dfd_icons%22%2C%22icon_dfd_icons%22%3A%22dfd-socicon-icon-ios7-cart%22%7D%2C%7B%22feature_style%22%3A%22text_only%22%2C%22label%22%3A%22global%20markets%2C%20rising%20economies%20%22%2C%22type%22%3A%22dfd_icons%22%2C%22icon_dfd_icons%22%3A%22dfd-socicon-icon-ios7-cart%22%7D%2C%7B%22feature_style%22%3A%22text_only%22%2C%22label%22%3A%22ideology%2C%20institutions%22%2C%22type%22%3A%22dfd_icons%22%2C%22icon_dfd_icons%22%3A%22dfd-socicon-icon-ios7-cart%22%7D%5D” button_text=”” feat_mark_text=”” general_top_offset=”30″ general_bottom_offset=”15″ delimeter_style=”none” symbol_size=”25″ amount_size=”55″ interval_size=”25″ price_letter_spacing=”-4″ delimiter_feature_style=”none” icon_feature_size=”14″ feature_top_bottom_offset=”19″ style=”style-01″ show_icon=”enable_icon” undefined=”” title_font_options=”tag:div” icon_feature_color=”#8224e3″ icon_image_id=”8544″ icon_size=”64″ tutorials=””][/vc_column][vc_column width=”1/4″][dfd_pricing_block title=”Sustainable Physical” subtitle=”” currency_symbol=”” payment_amount=”” time_interval=”” icon_type=”custom” content_description=”” values=”%5B%7B%22feature_style%22%3A%22text_only%22%2C%22label%22%3A%22Sustainability%22%2C%22type%22%3A%22dfd_icons%22%2C%22icon_dfd_icons%22%3A%22dfd-socicon-icon-ios7-cart%22%7D%2C%7B%22feature_style%22%3A%22text_only%22%2C%22label%22%3A%22Environmental%20laws%20and%20practices%22%2C%22type%22%3A%22dfd_icons%22%2C%22icon_dfd_icons%22%3A%22dfd-socicon-icon-ios7-cart%22%7D%2C%7B%22feature_style%22%3A%22text_only%22%2C%22label%22%3A%22Environmental%20Trends%20and%20Changes%20%22%2C%22type%22%3A%22dfd_icons%22%2C%22icon_dfd_icons%22%3A%22dfd-socicon-icon-ios7-cart%22%7D%5D” button_text=”” feat_mark_text=”” general_top_offset=”30″ general_bottom_offset=”15″ delimeter_style=”none” symbol_size=”25″ amount_size=”55″ interval_size=”25″ price_letter_spacing=”-4″ delimiter_feature_style=”none” icon_feature_size=”14″ feature_top_bottom_offset=”19″ style=”style-01″ show_icon=”enable_icon” undefined=”” title_font_options=”tag:div” icon_feature_color=”#8224e3″ icon_image_id=”8543″ icon_size=”64″ tutorials=””][/vc_column][vc_column width=”1/4″][dfd_pricing_block title=”Socio-Cultural” subtitle=”” currency_symbol=”” payment_amount=”” time_interval=”” icon_type=”custom” content_description=”” values=”%5B%7B%22feature_style%22%3A%22text_only%22%2C%22label%22%3A%22Attitudes%2C%20Values%20%22%2C%22type%22%3A%22dfd_icons%22%2C%22icon_dfd_icons%22%3A%22dfd-socicon-icon-ios7-cart%22%7D%2C%7B%22feature_style%22%3A%22text_only%22%2C%22label%22%3A%22Social%20Trends%22%2C%22type%22%3A%22dfd_icons%22%2C%22icon_dfd_icons%22%3A%22dfd-socicon-icon-ios7-cart%22%7D%2C%7B%22feature_style%22%3A%22text_only%22%2C%22label%22%3A%22National%20culture%2C%20Sub%20Cultures%20%22%2C%22type%22%3A%22dfd_icons%22%2C%22icon_dfd_icons%22%3A%22dfd-socicon-icon-ios7-cart%22%7D%5D” button_text=”” feat_mark_text=”” general_top_offset=”30″ general_bottom_offset=”15″ delimeter_style=”none” symbol_size=”25″ amount_size=”55″ interval_size=”25″ price_letter_spacing=”-4″ delimiter_feature_style=”none” icon_feature_size=”14″ feature_top_bottom_offset=”19″ style=”style-01″ show_icon=”enable_icon” undefined=”” title_font_options=”tag:div” icon_feature_color=”#8224e3″ icon_image_id=”8541″ icon_size=”64″ tutorials=””][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column][dfd_spacer screen_wide_spacer_size=”100″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″][/vc_column][vc_column][dfd_heading subtitle=”” delimiter_settings=”delimiter_style:solid|delimiter_width:80|delimiter_height:1″ undefined=”” title_font_options=”tag:h4″ subtitle_font_options=”tag:div”]

Download Recommended Reading Materials

[/dfd_heading][dfd_spacer screen_wide_spacer_size=”60″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][dfd_single_image image_size=”thumb” link_object=”link” hover_style=”dfd-image-shadow” box_shadow=”box_shadow_enable:enable|shadow_horizontal:15|shadow_vertical:15|shadow_blur:15|shadow_spread:15|box_shadow_color:rgba(130%2C130%2C130%2C0.62)” image=”8473″ enable_link=”yes” image_ext_link_url=”https://vtechworks.lib.vt.edu/bitstream/handle/10919/99283/Fundamentals-of-Business-3e-high-resolution.pdf?sequence=14&isAllowed=y”][/vc_column][vc_column width=”1/4″][dfd_single_image image_size=”thumb” link_object=”link” hover_style=”dfd-image-shadow” box_shadow=”box_shadow_enable:enable|shadow_horizontal:15|shadow_vertical:15|shadow_blur:15|shadow_spread:15|box_shadow_color:rgba(130%2C130%2C130%2C0.62)” enable_link=”yes” image_ext_link_url=”https://www.dni.gov/files/documents/GlobalTrends_2030.pdf” image=”8076″][/vc_column][vc_column width=”1/4″][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column][dfd_spacer screen_wide_spacer_size=”50″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″][/vc_column][/vc_row]