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Welcome to AD737!

This the course website of Innovative Marketing Techniques.

Description of the Course

This course aims to equip you with the necessary skills to adapt to the ever-changing Internet landscape and perform essential daily functions. Upon completion of the course, you can enter any company with an online presence and enhance its utilization of the Internet. The course covers business-to-business (B2B) and business-to-consumer (B2C) aspects, examining marketing and communications holistically. The objective is to develop an appreciation for the principles and practices of online marketing.

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Course Schedule

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Date	Topic
05/23/2023	Introduction to the Course
05/25/2023	Introduction to Marketing and Digital Marketing
05/30/2023	Creating a Digital Marketing Strategy
06/01/2023	Designing Digital Experiences
06/06/2023	Search Engine Optimization
06/08/2023	Search Engine Marketing
06/13/2023	E-mail Marketing
06/15/2023	Social Media Marketing
06/20/2023	Digital Analytics
06/22/2023	Workshop
06/27/2023	Digital Media Project Presentations

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Digital Media Project.

Your goal is to create and promote an online business using a variety of digital marketing communication channels. We will use the popular content management program WordPress to deploy our websites. I already setup the websites for each team, and will provide you with your login information. You can choose to create a photography website, a restaurant or catering business, a home decor, clothing, flower, pet store or a consulting company, a digital marketing agency, a charity website, or a travel agency. We will install a website template, to get you started. Your goal is to add content, design landing pages, optimize your SEO score , send your customers newsletters, and use social media to boost your business.

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Deliverables

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