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How to make a good Website.

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1. Marketing/ business goals.

The number one reason you are building a website is to serve your business goals. The first question you should ask yourself is: What is the purpose of this website? What do I want this website to do? How does it contribute to my business goals?

Your website should be designed to achieve your business goals. The content should be laid out to attain your marketing goals.

• A good value proposition
• A clear call to action
• Micro and Macro Conversion goals.
• Practical layout
• Good content
• Contact information
• Terms and Conditions
• Privacy Policy
• Testimonials
• Case Studies
• Reviews
• I should be able to tell in 20 seconds what you do.

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Example

https://www.mawdsleigh.com[/vc_column_text][dfd_spacer screen_wide_spacer_size=”30″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″][/vc_column][/vc_row][vc_row][vc_column css=”.vc_custom_1581431777884{margin-top: 50px !important;}” col_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” col_shadow_hover=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)”][vc_column_text]

2. User Interface.

Users have no patience on the web. If the user interface is not intuitive and well-designed they will leave your website, and never return again. Good UX design is memorable, easy, and remarkable. 

• No stock images and space fillers
• Scannable content
• Use white space
• Design consistency
• Clear navigation
• Search function
• Everything should be no more than two clicks away
• No broken links, forms, or other elements

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Example

https://www.helioshr.com[/vc_column_text][dfd_spacer screen_wide_spacer_size=”30″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″][vc_column_text]

3. Technical

Good coding practices, and security standards.

• SSL: secure sockets layer forms a basic standard security
• SEO friendly
• Mobile friendly
• Website speed: under 5 seconds
• Use of CDN’s, compression and caching
• No code bloating

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1. Design

2. Content

3. SEO

4. Mobile

5. Interactive elements

6. Navigation

7. Shop/booking

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